BOYS TOWN
Winner of a 2022 Emmy® Award for Best PSA (Single Spot).
Boys Town is an organization committed to raising awareness about teenagers and depression. The organization was asking to produce a series of videos showcasing how teenagers are combating depression and the practical steps they can take daily to address it.
After presenting initial ideas to the advertising agency, I was assigned the task of creating three unique PSA's, each with its own character and storyline. To ensure a consistent look and feel across all three spots, I designed detailed style frames and storyboards.
For production, we decided to shoot on green screen and later combine the footage with illustrations in post-production.
Post-production took about two months, during which I would edit two of the spots myself and also helped with cleaning up mattes. Subsequently, I proceeded with coloring, animating, and compositing Tiago Rodrigues's illustrations into the footage, while also creating some additional illustrations myself.
My role > Art Director / Live Action Director / Editor / Motion Graphics Designer
My tools > Pen & Pencil / Illustrator / Photoshop / After Effects / Premiere Pro
MORE/LESS
On how to cope with stress during challenging times and strive for a healthier, more balanced, and ultimately happier life.
BACK TO NORMAL
After the Covid-19 lockdown, many teens found it challenging to get back to normal. Here is some encouragement to help them find new confidence and self-esteem as they adjust to the idea of a new normal.
BRICKS
Sometimes, life can feel like a burdensome weight. This clip offers some tips on how to let go of negative thoughts, one brick at a time.
MAKING OF
