ASHOKA
Ashoka, a network of social entrepreneurs, was looking for a 2D explainer video. I created motion graphics that convey the organization's core messages and explain the essence of the Everyone a Changemaker movement to a global audience.
The minimalistic concept, with a limited color palette and universal characters, is looking to ensure that Ashoka's message resonates across all social media platforms and presentations worldwide. The video has been produced in various languages to serve as an introductory piece that strives to connect with audiences of all ages.
My role > Art Director / Illustrator / Motion Graphics Designer
My tools > Illustrator / After Effects
My tools > Illustrator / After Effects
DESIGN development
The visual concept conveys the ongoing worldwide socioeconomic change, with assembly lines and efficient machines, along with a range of hand gestures and expressions, encompassing both happiness and challenges.
Additionally, the concept features teams of inspired and interconnected individuals, highlighting their pivotal role in making positive change possible.
Produced in different languages
The explainer was re-versioned from English into Spanish, Portuguese, French, and Indonesian.
