HP
Pocky is an innovative multi-device keyboard by HP.
I collaborated with the creative team at Accenture Song, designing storyboards and style frames for each scene. Additionally, I developed animatics to help HP visualize the final product and to lead a team of animators during the production's animation phase.
The 30-second commercial features a blend of 2D Motion Graphics interacting with products rendered in 3D. The agency sought kinetic typography, a clean illustration style, and an overall vibrant and energetic design – all while adhering to HP's existing brand guidelines.
My role > Art Director / Styleframing / Motion Graphics Designer (animatics)
My tools > Illustrator /Photoshop / After Effects
style frames
storyboards
