CLIENT: KODAK
PROJECT: PRINERGY ON DEMAND
PRESENTATION: CREATIVE STRATEGY
DATE: 3/27/2021
MOODBOARDS: various artists
CONCEPT & ART DIRECTION: penmouse
Based on the idea that printing converts a user's vision into visual reality – a print – our creative strategy for Kodak's PRINERGY on Demand visualizes the creation of something out of nothing. Countless digital processes overlap in complex ways to finally unite and build something greater than its parts.
ANIMATION 1
Test animation_Digital Streams
We portray this process with colorful digital streams, that twist and curl from their starting point to build a complex foundation from which objects finally come to life in an organized and smart fashion.
ANIMATION 2
test animation_fast MOVE_Tree
The objects that come to life can be – depending on the pillar that they represent – organic or abstract.
STYLE FRAMES
TEST RENDERS
CONCEPT
One Idea takes on many forms
5 PILLARS
5 SHAPES & COLORS
1 UNIFYING IDEA
We developed a concept that is based on one visual idea: DIGITAL STREAMS.
We decided to build our creative strategy on this idea. It allows us to design the various forms that we believe are needed to effectively package the different products and services that build PRINERGY ON DEMAND.
Our Digital Streams are opening up a large visual playground - both as stills and in motion. The various forms and shapes that the streams can take on are diverse to separate the five main pillars of PRINERGY into clearly divided segments.
At the same time those segments are built on a strong core idea that is unifying the pillars into one coherent whole.
MOODBOARDS & STYLE FRAMES
PROOF OF CONCEPT: One Idea takes on many forms
We gathered moodboards and designed style frames to demonstrate how our Digital Streams can expand to a large variety of different shapes and patterns and the branding possibilities that the designs allow.
Each of the five pillars has its own distinct look and color palette, yet as a whole they all fit seamlessly together.
INTEGRATION has wavy streams that remind of liquid paint. The streams are starting on a flat surface that will expand into 3D space. The streams are flowing together - integrating - to build stunning colorful worlds.
We also let the streams flow into a round wavy INTEGRATION-icon.
Straight clean digital streams are building the world of ANALYTICS & AI. The streams are flowing into complex abstract patterns. They also allow us to design worlds that remind of info graphics and statistics, while staying true to a clearly defined visual identity.
The streams are starting on a flat surface to then expand into 3D space and build 3D-architectures as well as the ANALYTICS & AI 3D-icon.
PRODUCTION & EFFICIENCY is symbolized with circular flowing streams that remind of a digital rotating production wheel. The dynamic and flowing look symbolizes efficiency and speed.
For the 3D-icon we envision a circular highly dynamic shape, with Digital Streams flowing into each other to build the icon.
Typography is at the core of the SECURITY designs. The Digital Streams are flowing together to build cyber security keywords. A steady flow of streams is seamlessly leading from one word to the next. We are then using these typographic designs to build abstract digital worlds.
For AUTOMATION the streams are building digital yet natural patterns. While their flow is synchronized and mechanical, the patterns and forms that they are building look natural and organic - automated yet colorful and creative.
THANK YOU!